Sugar Bear’s Legacy of Cool

Since the cereal debuted, Sugar Bear, a chill bear with a cool swagger, has embodied the brand. Sugar Bear was voiced by Gerry Matthews in the style of Bing Crosby or Dean Martin for 40 years, during which time he was known to croon the jingle, “Can’t Get Enough of That Golden Crisp.”

Sugar Bear went from hip to hero in the 1980s, turning into “Super Bear” when he ate Golden Crisp. Suitably, “It’s got the crunch with punch” was added to the jingle.

Today, Sugar Bear is living the sweet life and entertaining fans on Facebook. Like his page to chill with him and see what he’s been up to.

Timeline displaying progression of Sugar Bear